CFOs: Building A Finance Full House
A hot economy can mask a weak hand.
When revenue and profitability are on the up and up, the numbers aren’t met with as much scrutiny. Their accuracy and timeliness aren’t (overly) investigated, since the ‘whys’ behind growth never seem as essential as the ‘whys’ behind contraction and loss. And, even when a company is thriving, CFOs are still met with more scrutiny in a bear market than they are in its bull equival
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