Claudia is a Marketing Analyst with a background in a variety of Marketing sectors, including Digital Marketing and Public Relations. Coming from the fashion and beauty industries, Claudia has worked at the forefront of several noteworthy brand activations and partnerships – including celebrity fragrance launches, collaborations with HBO’s Game of Thrones, and legendary rock band, Led Zeppelin.
Before joining Accordion, Claudia was the Marketing Coordinator at the luxury men’s fashion brand, John Varvatos. There, she helped develop omnichannel marketing strategies around seasonal ad campaigns and brand partnerships – including the execution of all branded content creation, out-of-home advertising, digital media buys, influencer marketing campaigns, and experiential marketing. The brand’s status in the fashion/music industry allowed her to lead numerous large-scale events while ensuring that audiences engaged with the brand across all channels.
Prior to John Varvatos, Claudia worked as the Digital Marketing intern at TOM FORD – assisting with website planning and executing the brand’s social media strategy. She also has experience in the Public Relations sector from her work at The Estée Lauder Companies and Clarins, where she helped both brands gain earned media and implement beauty influencer marketing campaigns.
Claudia graduated from New York University with a B.A. in Public Relations, Marketing & Media Studies.
"Don’t be afraid to give up the good to go for the great." - John D. Rockefeller