Implementing a Data Management & Reporting Suite with DOMO
A fast-growing U.S.-based CPG brand needed to leverage sales data received from third-party aggregators to generate meaningful insights that were critical for sales discussions with retailers. The Company also needed to accurately forecast its capacity utilization, generate bottom-up sales forecasts, and consolidate POS data from multiple retailers to manage its business. The Company engaged Merilytics (an Accordion Company) to consolidate POS data from several retailers to build an effective Excel-based reporting suite and migrate it to DOMO.
Reporting & Analytics
- Set up a database on MySQL to load and parse third-party aggregator data received every month to create a historical timeline of sales performance.
- Leveraged the MySQL database to create multiple outputs, including detailed sales performance reports on PowerPoint, that formed a base for sales decks that could be leveraged during discussions with retailers.
- Built an automated tool using JAVA for consolidating POS data from 10+ retailers into one consistent format. The POS reports enabled the Sales Team to identify issues, such as stockouts, very quickly.
- Migrated the entire reporting suite onto DOMO platform to further streamline the monthly Category Management initiatives.
As a result of the engagement, the Company was able to double its market share and become the leading brand in its category. Merilytics (an Accordion Company) helped streamline data consolidation and reporting processes on both Excel and DOMO, enabling shorter turnaround times for Management Teams to track market and product performance. Additionally, other outputs such as new product forecasting, capacity utilization forecasting, new product sales trackers, and POS reporting provided valuable insight to the Company, proving teams with increased visibility going forward.