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Salesforce Marketing Cloud

Your Salesforce Marketing Cloud partner.

Marketing Cloud is Salesforce's agentic marketing platform, with email, mobile, web, advertising, journeys, and personalization running on a unified customer record and an agent layer that acts on it. We can help you make it work the way your marketing team actually goes to market.

As a Marketing Cloud Specialist team, we work with you from strategy through deployment. We design the engagement model around how your business segments and reaches customers, configure the platform to support agentic workflows across journeys and channels, integrate the data feeding personalization, and connect Marketing Cloud to the sales, service, and commerce systems that depend on a single customer record.

Discover our Marketing Cloud services pack.

Marketing Cloud Engagement+

Modernize existing Engagement instances onto the Engagement+ edition with agentic workflows, Flow and Orchestration for cross-departmental journeys, and Agentforce Campaign Creation handling content, personalization, and optimization inside the platform.

Marketing Cloud Next (Growth and Advanced)

Stand up the next-generation Marketing Cloud built on Salesforce core and Data Cloud, with embedded agents handling segmentation, content generation, and journey optimization against a single customer record shared with sales, service, and commerce.

Marketing Cloud Account Engagement

Rebuild B2B marketing automation on Account Engagement (formerly Pardot) with clean lead grading and scoring, account-based journeys, and tight integration to Sales Cloud so marketing-sourced pipeline is auditable.

Marketing Cloud Personalization

Deploy real-time personalization across web, mobile, and email using behavioral signals, with agents acting on the unified profile to surface the right offer at the right moment in the right channel.

Data Cloud for Marketing

Bring customer data into a unified profile with identity resolution and drag-and-drop segmentation, so marketing and the agents acting on it operate on the same record sales and service use rather than a parallel copy.

Marketing Cloud Intelligence

Configure cross-channel attribution and reporting across paid, owned, and earned spend, with automated insights connecting investment to pipeline, revenue, and customer lifetime value.

Loyalty and Referral Management

Stand up loyalty programs and referral motions inside the same platform that runs acquisition and engagement, with agents orchestrating tier moves, point redemption, and referral triggers as customer behavior changes.

Real world results.

Meet a few
of our experts.

Bryce Baker
Bryce Baker
Managing Director, Salesforce Team Lead

Bryce is a Managing Director and Head of Accordion’s Salesforce team with over a decade of experience in not only Salesforce, but all business systems and operations surrounding sales, service, finance, and accounting. He specializes in the lead-to-cash process and revenue recognition.

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Dan Farrugia
Dan Farrugia
Managing Director

Dan Farrugia is a Managing Director with over two decades of experience driving operational excellence, growth strategy, and technology-enabled transformation across professional services and private equity–backed organizations. His expertise spans operating model design, revenue and delivery optimization, M&A integration, and the execution of large-scale digital and CRM transformations, with a particular focus on Salesforce-driven...

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Seamus Egan
Seamus Egan
Managing Director

Seamus is a Managing Director on Accordion’s CFO Technology team, leading Business Development and Alliances with a focus on Salesforce and Salesforce Ecosystem partnerships. He brings more than a decade of experience building and scaling go-to-market operations, alliance programs, and revenue ecosystems across the Salesforce landscape.

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Tarun Sharma
Tarun Sharma
Managing Director

Tarun is a Managing Director on Accordion’s CFO Technology team, with more than two decades of experience leading large‑scale digital transformation, customer success, account expansions, operations, and multi‑cloud delivery programs for global enterprises.

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Miguel Boland
Miguel Boland
Senior Director

Miguel Boland is a Senior Director with more than two decades of experience in strategic sales leadership and go-to-market execution across IT professional & consulting services teams, successfully partnering with clients ranging from growth to enterprise organizations. Over the past six years, Miguel has focused on the Salesforce ecosystem, where he has been responsible for collaborating with clients to design and implement...

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Ready to begin using Marketing Cloud?

Whether you are standing Marketing Cloud up for the first time or trying to connect it to the rest of your stack, we'd love to talk.