Context
A full-service wholesale distributor of residential and light commercial heating and air-conditioning equipment was running sales agreements and actuals on separate systems with no way to reconcile them, and no platform that could support the custom rebate calculation logic the business required. Rebates were calculated manually against manufacturing programs, account-based forecasting relied on data that was never in one place, and ERP sales data had no real-time feed into Salesforce. The business needed a single environment where contracts, actuals, forecasting, and rebate management could operate together.