industry
Retail & Consumer Products

Fixing forecasting fails to make marketing agency market-ready

Key results:
  • Created FP&A efficiencies
  • Accelerated path to improved EBITDA
  • Enhanced visibility
Value levers pulled:
  • Budgeting and forecasting process improvement
  • FP&A process redesign and implementation
  • Stakeholder reporting and KPI development

Picture this...

You’re a leading North American sales and marketing agency. While you help retail and consumer companies support their sales efforts, you need help making sense of your own performance, especially since your most recent quarterly forecasts have been pretty inaccurate.

You turn to Accordion.

We know you don’t just need to improve your processes; you need to understand the root causes of forecasting variances…now. We:

  • Immediately identify the key revenue and expense variance drivers across your business units and customers.
  • Dive even deeper to understand your processes.
  • Conduct a gap assessment and roll up our sleeves to interview key stakeholders, making sure to identify their pain points, challenges, and areas of opacity.

As a result, we redesign the forecasting process, developing new templates that incorporate additional market and internal data points to guide forecasting bands, and increase granularity into revenue and expense drivers. And then we train your team to use the new processes while embracing real-time feedback.

Your value is enhanced.

You now have a best-in-class forecasting process that’s extremely accurate and responsive to more granular company and market drivers.

  • Your FP&A team is happy because you have made the process more reliable and efficient.
  • Your business teams are happy because they have more input and visibility.
  • Your sponsor is happy because you have reduced efficiencies and have a clearer path to increasing EBITDA.
Enhanced value:

You reap multiple benefits, including:

  • FP&A efficiencies
  • Accelerated path to improved EBITDA
  • Enhanced visibility