Providing strategic & financial advisory and optimizing sales

Picture this...

You’re a fashion jewelry retailer with 1,500 independent contractors selling fashion jewelry, both online and person-to-person. You’re encountering significant business challenges, including a traditional, ineffective go-to-market approach—causing a low ROI, declining sales, and consistent monthly operating losses. You need to turn it around.

You turn to Accordion.

We partner with your team to develop and implement a fully-integrated digital marketing approach. To do this, we:​

• Lead all marketing operations for the direct selling and direct-to-consumer channels, with key areas of focus including strategy, execution, and day-to-day management of a reengineered, metrics-driven promotional and sales incentive calendar.​
• Assist management in the determination of the personnel and operations that can be immediately eliminated, without jeopardizing the plan. ​
• Use a test and react approach to optimize pricing and a markdown cadence that maximizes the value of the inventory and gross margin at the SKU level.​
• Implement a data-driven analytical approach, which includes a weekly dashboard illustrating successes and trends, facilitating the test and react strategy.

Your value is enhanced.

Through a strategic repositioning plan, you’re able to increase sales from 600k to over $1.5MM (with over 50% attributable to the plan’s direct-to-consumer marketing tactics). You implement immediate cost containment actions, prove the viability of growing a direct-to-consumer channel without adversely affecting the direct selling channel, and accomplish it all within three months—without a negative reputational impact or additional capital.