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Acting as CRO during the repositioning of a struggling jewelry retailer​

Key metrics:
  • Repositioned business model and established an e-commerce platform​​​
Value levers pulled:
  • CRO services​
  • Strategic business assessment​
  • Sell-side advisory​
  • E-commerce pilot​

Picture this...

You’re a fashion jewelry retailer with approximately 15,000 independent sales representatives. You’re facing declining EBITDA and crumbling business performance. You decide to sell, but as your business continues to deteriorate, your acquirer opts not to pursue the transaction. You need help with a new strategic direction for the business. ​

You turn to Accordion.

We jump right in to serve as interim CRO. In this role, we:​

  • Determine a controlled wind-down of the existing operations is the next best alternative to sale.​
  • Instill confidence in a previously dysfunctional management team, while building, implementing, and launching a new e-commerce platform, which was initially fed by the over $20M (book value) worth of inventory on hand.​
  • Develop IT infrastructure, marketing materials, and ready inventory management, all while managing under the current business model with limited cash. ​
  • Reposition the business to focus on sustainability as an e-commerce enterprise.​

Your value is enhanced.

You have successfully repositioned your business model from direct sales to an e-commerce platform. In doing so, you saved the company as a going concern.

Enhanced value:

You reap multiple benefits, including:

  • Repositioned business model and established an e-commerce platform​​​​