You turn to Accordion.
We jump in and successfully develop and implement a fully integrated digital marketing strategy that increases conversion rates, eCommerce sales, field engagement, and field sales. The results of these efforts strongly indicate that a hybrid direct-selling/direct-to-consumer approach has long-term viability. So, we:
- Assist management in determining and down-sizing redundant personnel and operations while keeping the plan on track.
- Lead all marketing efforts for the direct-selling and direct-to-consumer channels, with key areas of focus including: Strategy; Execution; and Day-to-day management of a re-engineered, metrics-driven promotional and sales incentive calendar.
- Use a test-and-react approach to optimize pricing and a markdown cadence that maximizes the inventory value and gross margin at the SKU level.
- Implement a data-driven analytical strategy that includes a weekly dashboard illustrating successes and trends, facilitating the test-and-react strategy.
Your value is enhanced.
A strategic repositioning plan implements immediate cost containment actions, which proves the viability of growing your direct-to-consumer channel without adversely affecting the direct-selling channel. This is accomplished within three months without a negative reputational impact or additional capital. The plan is successful and meets all objectives, while boosting sales from 600k to more than $1.5MM, with over 50% attributable to the plan’s direct-to-consumer marketing tactics.