A5 is now part of Accordion

A5 is officially part of Accordion, the leading value creation partner for private equity.

What does this mean for you? We'll continue to deliver the Salesforce implementation and optimization work you know us for, but you can now turn to us for a full suite of commercial operations, finance transformation, and AI enablement capabilities.

Whether you're implementing CPQ and Revenue Cloud, deploying Agentforce, or connecting your CRM to your financial operations, the combined team brings the scale and depth to move faster and go further.

PRESS RELEASE

Accordion expands Salesforce capabilities with acquisition of A5

Accordion has acquired Salesforce consulting firm A5, expanding its capabilities and global delivery footprint across North America, EMEA, and India. The deal strengthens Accordion’s ability to support private equity clients with Salesforce, data, and AI, aligning with growing demand for technology-driven value creation.

ARTICLE

Your CRM is not your system of record, and your exit valuation is paying the price

Most PE-backed companies believe their CRM is their customer system of record. The sales team stopped updating it consistently 18 months ago. Finance is working off a different master. Customer service has a third list. Nobody has been forced to agree until a migration, a platform rollout, or a buyer’s diligence team arrives and asks the simple question: who is your customer?

Get in touch with the team.

Seamus Egan

Managing Director

Seamus is a Managing Director on Accordion’s CFO Technology team, leading Business Development and Alliances with a focus on Salesforce and Salesforce Ecosystem partnerships. He brings more than a decade of experience building and scaling go-to-market operations, alliance programs, and revenue ecosystems across the Salesforce landscape.

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Tarun Sharma

Managing Director

Tarun is a Managing Director on Accordion’s CFO Technology team, with more than two decades of experience leading large‑scale digital transformation, customer success, account expansions, operations, and multi‑cloud delivery programs for global enterprises.

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