Etan Bednarsh

Etan Bednarsh is a Senior Marketing Director with more than 15 years of experience as a creative director and strategy lead. He particularly excels at ideation at the intersection of strategy and creative. He is an experienced manager and team leader who leads with empathy, listening, and curiosity.

Prior to working at Accordion, Etan worked at Twitter as a creative strategy lead across B2B, financial services, retail, consumer packaged goods, travel and technology industries. Before then, he was a permanent freelancer Creative Director for Pepsi’s in-house studio. Prior to those roles, Etan led creative across a wide variety of brands at VaynerMedia including JPMorgan Chase, Dove, and Green Mountain Coffee.

Etan is a strategic thinker, creative problem solver, and compelling storyteller. He has taught brainstorming to a creative agency, designed a case study creation curriculum and rolled it out to a global organization, and built materials to educate cross-functional teams on ways of working with strategy and creative teams.

He prides himself on being a beloved teammate, a clear communicator, and a supportive manager.

Etan has a Bachelor of Arts from Thomas Edison State College in Liberal Studies.