Claudia is a Marketing Director with over eight years of experience as a marketing professional across branding, content creation, events, digital marketing, public relations, and commercial activities. With Accordion, she leads end-to-end strategy, planning, and execution of the firm’s events and partnerships, and works closely with client-facing teams and senior executives to drive brand awareness and strengthen client loyalty across marketing channels. Coming from the fashion and beauty industries, Claudia brings a unique perspective on experience, design, and storytelling that she draws on to elevate Accordion’s brand presence.
Before joining Accordion, Claudia was the Marketing Coordinator at the luxury men’s fashion brand, John Varvatos. There, she worked at the forefront of several noteworthy brand activations and partnerships – including celebrity fragrance launches, collaborations with HBO’s Game of Thrones, and campaigns featuring legendary rock band, Led Zeppelin. She helped develop omnichannel marketing strategies around seasonal ad campaigns and brand partnerships – including the execution of all branded content creation, out-of-home advertising, digital media buys, influencer marketing campaigns, and experiential marketing.
Prior to John Varvatos, Claudia worked on the Digital Marketing team at TOM FORD – assisting with website planning and executing the brand’s social media strategy. She also has experience in the Public Relations sector from her work at The Estée Lauder Companies and Clarins, where she helped both brands gain earned media and implement beauty influencer marketing campaigns.
Claudia graduated from New York University with a B.A. in Public Relations, Marketing & Media Studies.