Steve Jones

Steve Jones is a Managing Director at Accordion with over two decades of experience in data and analytics strategy. Based in Accordion’s London office, he partners with executive teams across Europe to define and deliver data-driven value, shaping data, analytics and AI roadmaps to align with value-creation plans.

Before joining Accordion, Steve spent seven years at Livingbridge, a mid-market private equity firm, building a Data & Analytics team that worked across the full investment lifecycle from pre-deal diligence on portfolio data strategy and developing Livingbridge’s GP solution.

With deal teams, Steve has created a team to help answer questions through data that conventional due diligence can’t address (typically unlocking momentum) – helping deal teams mitigate risk and provide conviction to their value strategy plan. During the hold period, he collaborated with the C-Suite to create data strategies to align with their value-creation story, typically by building scalable data platforms that enabled management to start solving more complex challenges such as pricing using predictive analytics to surface leading indicators. At the other end of the spectrum, he helped management teams prepare for exit – addressing: how robust was their data platform? How well could they answer simple questions on customer dynamics?

In the past three years, he has focused on preparing management teams for AI.  This primarily involved helping them build a road-map to address how AI is going to impact their business – from driving operational efficiency, building a defensive moat, to creating new customer-centric offerings. His work has ranged from automating reporting, implementing AI platforms, creating AI engagement programs, and conversional AI.

Earlier in his career, Steve focused on the travel-tech sector, architecting customer-acquisition strategies and data platforms. His role was enabling businesses to use data smarter to drive growth across the customer lifecycle, from developing real-time pricing platforms to standing up marketing attribution platforms that automated digital marketing decisions (such as Paid Search).