The concern about the data environment not being optimized for AI is a reasonable one.
The stronger the data, the more value AI can create.
A “strong data environment” looks like a flexible data warehouse encompassing structured and unstructured data sources. It also includes the requisite systems to quickly, repeatedly, and reliably clean internal and external data sources that are critical inputs for GenAI models. And finally, it leverages cloud technology or services to support larger volumes of data.
Now, if you are a CFO, we’re not suggesting that your data environment needs to be perfect to invest in AI. Quite the opposite. Imperfect data can become an unfortunate psychological and organizational barrier to starting the disruption journey—but it shouldn’t be. Instead, CFOs should take a dual approach to dealing with data issues:
- First, identify those areas where the data, infrastructure, and processes are good enough to inject AI or GenAI. This toe-in, discrete approach allows the organization to start creating AI-related value and muscle memory for more extensive efforts.
- Second, simultaneously launch a structured initiative to improve data infrastructure and management. Work with the CIO to establish a single source of truth across the organization through master data management, data strategy (augmenting internal data with external sources), data infrastructure, KPI refinement, and reports or dashboard development. Doing this will provide the organization with the integrated data and business intelligence infrastructure needed to improve decision-making and multiply the impact of AI.