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Knowledge  |  10/04/2019  |  Amy Newlan

Sponsors and CFOs embrace Private Techquity

Sponsors and CFOs embrace Private Techquity

By, Amy Newlan, Senior Vice President, Maestro by Accordion

Like your 80-year-old great aunt’s refusal to use a smart phone, private equity has stubbornly resisted technology adoption and digital modernization. Your aunt has a generational excuse. Private equity does not.

This article was published in PE Hub in October 2019.

But behind the ubiquity of excel spreadsheets, we are starting to see a shift toward digitization and modernization. This shift underscores private equity’s slow (but still very real) evolution into Private Techquity. If the former is an industry that shies away from operational adoption of technology, the latter is a sector that embraces it (or at least accepts it) as the beating heart of efficiency.

But where exactly is this evolution occurring? How do sponsors and PE-backed CFOs view the role of technology within the industry and where, specifically, do they seek additional technology enhancements to improve the firm/finance dynamic? We may finally have (some) answers.

Let’s step back for a minute to provide important context. PE is undergoing a period of profound change as firms embrace the role that value creation plays across their portfolio. So, Accordion undertook a survey of both PE sponsors and portfolio company CFOs to understand how these shifting industry headwinds have impacted the dynamic between PE firm and company management, specifically with the CFO, who sits at the nexus of that relationship.

The survey was intended to find the good, the bad, and the confusing aspects of the firm-finance dynamic. And while it certainly did that, it also revealed an interesting sub-plot woven throughout sponsor and CFO responses: the elevation of technology as a critical component to deal success. This surprising sub-plot includes four key ‘Techquity Takeaways’:

1. PE GETS ‘WOKE’ TO TECH:

Sponsors and CFOs share the perspective that tech enablement must be a key (if not the key) area of focus for the finance department across the next year. Indeed, both ranked tech enablement atop their list of the key areas where finance should spend its time and resources across the next year. (Ranking it a higher priority than traditional areas of finance focus: cost reduction, working capital, M&A, etc.)

On the CFO side, technology prioritization is a logical outgrowth of the evolution of that role. As has been well-documented, the days of the controller-style department are long gone. Whether in the form of ERP, CRM, or BI (or more likely, a combination of all three and then some), technology is helping the finance function collect, organize, analyze, and contextualize data. This synthesized data can be used with predictive analytics to enhance forward-looking business decisions and strategy. Tech enablement also automates what had been laborious, manual reporting tasks, freeing up resources to tackle the business advisory functions of the finance role.

On the sponsor side, a new wave of tech-centric PE firms has enlightened the industry to both the short- and longer-term benefits of technology. As a result, many firms have actively recruited technologists and tech industry veterans to serve as operating partners. These executives, in turn, have fully embraced the role technology can play to help finance teams find and mine the data at their disposal to inform accelerated decisions and enhanced value creation.

2. ADDING VALUE TO VALUE CREATION:

On the subject of value creation, sponsors and finance teams are in overwhelming agreement about the role technology should play vis-à-vis those strategies.

Eighty-six percent of CFOs and 88% of sponsors believe having a digital value creation plan would make the relationship between sponsor and CFO more successful and productive.

That CFOs value a digital plan, which would enhance visibility into, and alignment around, sponsor priorities is interesting, but not surprising. That sponsors would overwhelmingly agree is both surprising and telling: It suggests that the PE market is eager to professionalize and operationalize value creation.

It also suggests that no matter what they are telling their LPs, sponsor institutionalization of value creation is not yet a reality. At least not yet; not without the available software tools to facilitate portfolio-wide implementation.

3. RELIEVING REPORTING BURDENS:

The firm-CFO relationship is a delicate one, made more difficult by the fact that most CFOs feel that the reporting demands of their sponsor are unreasonable and place an unnecessary burden on the finance team.

CFOs are eager to relieve the burden and are looking for a solve in the form of digital assistance. Eighty-four percent of CFOs believe enhanced technologies that ease requests for financial reports would help improve the relationship with their private equity team.

Although sponsors do not feel their requests are overly burdensome, 91% still share the CFO view that technology to further minimize the reporting disruptions and distractions would be helpful to the CFO-PE firm dynamic.

4. TECH FOR THE WIN:

On the bigger question of the broader CFO-PE firm dynamic, the survey found that an overwhelming majority of CFOs believe that increasing PE firm operational involvement would promote a more successful working relationship.

That collaboration, they believe, can – and should be – supported by better use of technology. Eight nine percent of CFOs believe that tech-enabled communication tools would promote a more productive relationship between PE teams and the finance department, a view that sponsors overwhelmingly share (90%).

So, the industry that was – like your great aunt – the most reluctant to embrace technology is finally seeing it as a valuable, productive enabler. And that’s because both parties to the PE deal – sponsors and CFOs – are eager for it. They are eager for technology that streamlines firm-CFO communication. They are eager for technology that enhances the reporting process. They are eager for technology that standardizes operational guidance via digital value creation plans.

Of course, the question begs – will PE partners invest in the systems and next gen tools needed to make Private Techquity a reality? That is the (mulit) million dollar question….

Sponsors and CFOs embrace Private Techquity   - PE Hub

Like your 80-year-old great aunt’s refusal to use a smartphone, private equity has stubbornly resisted technology adoption and digital modernization. Your aunt has a generational excuse. Private equity does not. But behind the ubiquity of excel spreadsheets, we are starting to see a shift toward digitization and modernization. This shift underscores private equity’s slow (but …

pehub.com

About the Author

Amy Newlan
Amy Newlan
Senior Vice President

Amy Newlan is the Head of Client Development for Accordion Technologies, with nearly 15 years of experience helping private equity investors optimize performance of their investments by leveraging technology solutions.  Read more