Close
Let's Talk
Close

Let's Talk.

Looking for our offices? View locations.

Digital Marketing Manager

Department
Business Operations
Location
New York City
  • Founded in 2009
  • 150+ employees
  • Serving 200+ leading private equity firms

Company Overview

In 2009, Accordion set out to prove that there was a better way to work in finance – and more specifically, a better way to unlock value potential in private equity portfolio companies. In the years since, our firm has grown into a bi-coastal team of 100+ finance and technology professionals, serving more than 200 of the world’s leading private equity firms out of offices in New York, San Francisco, Boston, Dallas, Charlotte, and South Florida.

Our mission is to shape a new era in the private equity industry. Focusing exclusively on the office of the CFO of PE-backed companies, we’re committed to driving value creation through financial consulting services and portfolio operations technology.

So, what does it mean to work at Accordion? It means thriving in a high-growth, agile, and collaborative environment. It means changing the way private equity firms create value at their portfolio companies. And ultimately, it means making your mark on the firm’s future – by embracing a culture rooted in humility and a firm-wide commitment to building something great, together. Join us!

Role Overview

Marketing for a financial services firm? It’s not what you’d expect. Accordion thrives on the concept of challenging convention – taking risks, making bold decisions, and bringing a fresh (unexpected) approach to our work. This notion is at the heart of our marketing and branding team: we don’t just push the envelope…we tear it up and create our own.

As a Digital Marketing Manager, you’ll flex your strategic muscles to ideate, plan, and execute digital marketing initiatives that drive brand awareness and accelerate company growth. No idea is too “out there.” (Hip-hop references have become a brand staple.) Working alongside a small – yet nimble – team, you’ll help us establish an in-house agency – supporting internal clients by championing campaigns that cross all marketing channels.

Role Responsibilities

While your day-to-day responsibilities will vary (as with all high-growth environments, things move quickly…), you’re ultimately responsible for driving quality inbound leads and increasing quality website traffic/social following. Specifically, you can expect the following types of work on your plate:

  • Plan, manage and measure all digital marketing campaigns, including SEO/SEM, email, social media and advertising campaigns:
    • Lead-generation campaigns: educating private equity professionals on the breadth and depth of Accordion services
    • Recruitment-focused campaigns: enlightening finance professionals to a better way to work in finance
    • General brand awareness campaigns: positioning Accordion as a thought leader & innovator in the private equity industry
  • Serve as website manager including updating/optimizing content and monitoring/assessing/and reporting on website performance
  • Manage platforms including LinkedIn Campaign Manager, Google Analytics/Ads, HubSpot
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Manage relationship with web design/dev agency
  • Build and maintain our social media presence

Desired Qualifications

Ideally, You are:

  • experienced in leading and managing digital marketing campaigns
  • highly skilled and well versed in devising digital campaigns that engage, inform and motivate
  • agile, resourceful, and intellectually curious
  • proficient in HubSpot, WordPress, Google Analytics, LinkedIn Campaign Manager and Google Ads
  • strong analytically and a data-driven thinker
  • up-to-date with the latest trends and best practices in digital marketing and measurement
  • extremely detail-oriented and able to juggle multiple projects simultaneously

Ideally, You have:

  • a bachelor’s degree in Marketing or a related field
  • a minimum of 6+ years of Digital Marketing experience
  • an ability to form and maintain strong working relationship with internal clients
  • a knack for working independently, as well as part of a team, and taking direction
  • a strong work ethic and ability to uphold a positive attitude in a fast-paced environment
  • a moral compass (high integrity is non-negotiable!)

 

Accordion Partners is an Equal Opportunity Employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.  We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

Apply for this Job

* Required
Resume/CV
Cover Letter

Company Overview
In 2009, Accordion set out to prove that there was a better way to work in finance – and more specifically, a better way to unlock value potential in private equity portfolio companies. In the years since, our firm has grown into a bi-coastal team of 180+ finance and technology professionals, serving nearly 200 of the world’s leading private equity firms out of offices in New York, San Francisco, Los Angeles, Boston, North Carolina, Florida, and Dallas.

Our mission is to shape a new era in the private equity industry. Focusing exclusively on the office of the CFO of PE-backed companies, we’re committed to driving value creation through financial consulting services and portfolio operations technology.

So, what does it mean to work at Accordion? It means thriving in a high-growth, agile, and collaborative environment. It means changing the way private equity firms create value at their portfolio companies. And ultimately, it means making your mark on the firm’s future – by embracing a culture rooted in humility and a firm-wide commitment to building something great, together. Join us!