Private equity firms are in a very different market than they’ve been in during previous iterations of this survey—one in which they can no longer rely on ever-expanding multiples.
It’s therefore no surprise that sponsors are demanding their portfolio CFOs start fixating on performance. They want their CFOs to identify every hidden value creation opportunity. Of course, this includes the real needle-moving levers, like tech-enabling the function, leveraging predictive analytics, and marrying operational and financial data for more dynamic forecasting. But sponsors also know that to reach those needle-moving levers, their CFOs need to perfect the basics.
CFOs haven’t perfected these basics or met the moment.
They haven’t (yet) looked under every nook and cranny of every process and workflow to unlock the kind of hidden EBITDA that will drive valuation (or protect value if recessionary fears prove true). It’s time for PE-backed CFOs to relentlessly pursue cost optimization and margin expansion. Doing so effectively will mean clawing back all the money left on the table from elongated close processes and other inefficient FP&A workstreams. It will mean thinking beyond macroeconomic drivers and using all the financial, organizational, process-centric, and digital levers at their disposal to uncover each and every pocket of buried value. Finally, it will also mean leaning into operational levers that have not traditionally been under the CFO’s jurisdiction in order to mitigate the impact of tariffs.
Given these unmet expectations, we hope this survey report can serve as a 2025 “flight plan” for both PE sponsors and their portfolio CFOs. The plan encourages CFOs to use the next few months to proactively articulate their value creation strategies for unearthing hidden EBITDA, while tackling sell-side readiness initiatives in tandem with pulling performance enhancement levers.
For sponsors, the flight plan encourages them to give their portfolio CFOs permission—and perhaps even compensatory reinforcement— to make equity value their ultimate north star. And for both parties, it provides the insights they need to bridge misalignment, navigate tariff and recessionary turbulence, and build a lasting partnership to drive value creation.